Supply Chain Incentives Matter More Than Blockchain Artwork

Resilient Supply Chain — How Leaders Keep Business Moving

Resilient Supply Chain is for supply chain, operations, procurement and technology leaders who need practical ways to manage disruption, reduce risk and keep business moving.

Each Monday, former SAP Global VP and technology futurist Tom Raftery speaks with the executives, operators, founders and innovators redesigning how goods, information and decisions move through global supply chains.

These are candid conversations about what works in practice—not polished PR narratives or vague predictions. Guests explain how they are responding to supplier failures, geopolitical shocks, volatile costs, capacity constraints, changing regulations and rising pressure to improve both performance and sustainability.

The podcast examines:
Faster planning and decision-making under uncertainty
Supplier risk, sourcing strategy and business continuity
AI, automation, visibility and operational intelligence
Warehousing, logistics and fulfilment performance
Scope 3 emissions, circularity and responsible sourcing
The systems, incentives and organisational changes needed to turn data into action

The central question is simple: what helps a supply chain withstand disruption, adapt quickly and continue serving the business?

New episodes are published every Monday at 7am CET. Resilient Supply Chain+ subscribers also receive bonus analysis, highlights and briefings on emerging industry trends.

Follow Resilient Supply Chain for practical lessons from the people solving real operational problems—and building supply chains that perform when conditions do not go to plan.

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Resilient Supply Chain — How Leaders Keep Business Moving

Supply Chain Incentives Matter More Than Blockchain

December 22, 2025 • Tom Raftery • Season 2 • Episode 99

0:00 | 42:05

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What if sustainability didn’t rely on good intentions, ESG reports, or awareness campaigns… but on incentives that actually change behaviour?

In this episode of the Resilient Supply Chain Podcast, I’m joined by Sunny Lu, Founder and CEO of VeChain, to unpack how blockchain can move sustainability from theory into action across global supply chains and everyday decisions.

Sunny has been building in blockchain since 2015, long before the hype cycles, starting with enterprise traceability work at Louis Vuitton and going on to create VeChain as a platform focused on real-world adoption. At a time when supply chains are under pressure to deliver resilience, transparency, and credible sustainability outcomes, this conversation gets very practical, very quickly.

You’ll hear how VeChain uses verified data, tokens, and gamification to incentivise positive actions, from EV charging and reusable cups to food traceability and waste reduction. We break down why demand, not technology, is often the real bottleneck holding sustainable supply chains back, and how aligning individuals, enterprises, and incentives can unlock scale. You might be surprised to learn how blockchain has already helped cut food traceability times from hours to seconds, or how millions of small, verified actions can add up to meaningful carbon, water, and plastic reductions.

This isn’t a conversation about crypto speculation. It’s about trust, data, visibility, and designing systems that make the right choice the easy, economically rational one.

🎙️ Listen now to hear how Sunny Lu and VeChain are rethinking supply chain resilience, sustainability, and risk through data-driven incentives and real-world adoption.

If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

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