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In this week’s episode of the Sustainable Supply Chain Podcast, I’m sharing a replay of one of my favourite conversations—my chat with George Wade, co-founder of Zevero. George’s story is a fascinating one: he began in waste management, only to realise that the biggest opportunities to cut emissions weren’t in bins or pallet wrap, but deep within supply chains. That insight led him to co-found Zevero, a carbon accounting company now operating globally.

We unpack why Scope 3 emissions—those hidden in supply chains—are the toughest to measure yet the most crucial to tackle. George explains how Zevero helps organisations unlock data that would otherwise sit unused in ERP systems, turning it into actionable insights. He shares how even small companies can start the emissions journey without drowning in complexity, and why measurement isn’t just about compliance—it’s also about competitive advantage, customer trust, and employee engagement.

George highlights success stories from clients like Jubel, a drinks brand that discovered its products had 67% fewer emissions than competitors—a powerful figure when selling into major retailers. We also discuss surprising benefits of emissions tracking, from reduced costs and new innovation pathways to improved staff morale and retention.

Looking ahead, George predicts carbon accounting will become more collaborative, with data-sharing frameworks enabling companies to finally compare “apples with apples.” The future, he argues, belongs to those who measure accurately, act decisively, and communicate transparently.

If you’re grappling with Scope 3 or looking for practical ways to reduce emissions across complex supply chains, this episode offers both clarity and inspiration.

Listen in and discover why accurate data is the missing link in building truly sustainable supply chains.

 If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

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