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Resilient Supply Chain — How Leaders Keep Business Moving

Resilient Supply Chain is for supply chain, operations, procurement and technology leaders who need practical ways to manage disruption, reduce risk and keep business moving.

Each Monday, former SAP Global VP and technology futurist Tom Raftery speaks with the executives, operators, founders and innovators redesigning how goods, information and decisions move through global supply chains.

These are candid conversations about what works in practice—not polished PR narratives or vague predictions. Guests explain how they are responding to supplier failures, geopolitical shocks, volatile costs, capacity constraints, changing regulations and rising pressure to improve both performance and sustainability.

The podcast examines:
Faster planning and decision-making under uncertainty
Supplier risk, sourcing strategy and business continuity
AI, automation, visibility and operational intelligence
Warehousing, logistics and fulfilment performance
Scope 3 emissions, circularity and responsible sourcing
The systems, incentives and organisational changes needed to turn data into action

The central question is simple: what helps a supply chain withstand disruption, adapt quickly and continue serving the business?

New episodes are published every Monday at 7am CET. Resilient Supply Chain+ subscribers also receive bonus analysis, highlights and briefings on emerging industry trends.

Follow Resilient Supply Chain for practical lessons from the people solving real operational problems—and building supply chains that perform when conditions do not go to plan.

All Episodes

Resilient Supply Chain — How Leaders Keep Business Moving

How Digital Twins Cut Travel, Cost, and Emissions

July 21, 2025 • Tom Raftery • Season 2 • Episode 77

0:00 | 41:17

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How do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?

In this episode of the Sustainable Supply Chain podcast, I’m joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.

Matt and I discuss Simmerse, a browser-based spatial computing platform that’s already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it’s a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.

We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it’s delivering, and how tools like AI and digital twins are reshaping industrial communications.

If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.

If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

Support the show

Podcast supporters
I'd like to sincerely thank this podcast's generous Subscribers:

Alicia Farag
Kieran Ognev
Gary Lynch

And remember you too can become a Resilient Supply Chain+ subscriber - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.

🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?
I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making.

Download my Speaker Pack: https://tinyurl.com/spkrpck

Finally
If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.

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Thanks for listening.