EUDR Compliance Simplified: The Role of Accurate Data in Risk Reduction Artwork

Resilient Supply Chain — How Leaders Keep Business Moving

Resilient Supply Chain is for supply chain, operations, procurement and technology leaders who need practical ways to manage disruption, reduce risk and keep business moving.

Each Monday, technology and sustainability analyst, keynote speaker and former SAP Global VP Tom Raftery speaks with the executives, operators, founders and innovators redesigning how goods, information and decisions move through global supply chains.

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Resilient Supply Chain — How Leaders Keep Business Moving

EUDR Compliance Simplified: The Role of Accurate Data in Risk Reduction

September 16, 2024 • Tom Raftery / John Atkinson • Season 2 • Episode 34

0:00 | 38:30

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In this episode of the Sustainable Supply Chain podcast, I had an insightful conversation with John Atkinson, the Chief Product Officer at LiveEO. We explored how satellite imagery and advanced machine learning are transforming supply chain sustainability, particularly in light of the European Union Deforestation Regulation (EUDR).

John shared how LiveEO began by monitoring vegetation risks to infrastructure like railways and power grids, using Earth observation data to help companies manage maintenance proactively. Recognising the parallels between monitoring vegetation growth and deforestation, they've developed a new solution to assist companies in complying with the EUDR.

We delved into the significant challenges posed by inaccuracies in open-source deforestation data, which can lead to false positives and unfairly penalise compliant suppliers. John explained how LiveEO's region-specific machine learning models provide more accurate assessments, helping companies avoid supply chain disruptions while supporting ethical practices.

A key takeaway from our discussion was the potential impact of the EUDR on global supply chains, especially for commodities like palm oil, rubber, and coffee. Companies relying on inaccurate data may face significant losses, affecting not only their operations but also the livelihoods of smallholder farmers.

We also touched on future applications of satellite monitoring beyond compliance, including disaster prevention, water management, and biodiversity tracking. John emphasised the importance of integrating sustainability into core business operations, using precise data to make informed decisions that benefit both the environment and the bottom line.

This episode sheds light on the critical role of accurate satellite data in promoting sustainability and regulatory compliance. It's a must-listen for anyone interested in how technology can drive meaningful change in supply chains and support environmental preservation.

If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

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