Guest
Simon Bezrukov
Simon Bezrukov is Chief AI Officer at Bristlecone, where he helps organisations move AI from hype to measurable supply chain impact: better service, lower inventory, faster decisions, and more resilient operations.
With 25 years’ experience in analytics, technology innovation, operations research, simulation, digital twins, machine learning, and optimisation, Simon brings a deeply practical view of where AI works, where it does not, and where human judgement still matters.
In this episode, he cuts through the noise around agentic AI, LLMs, forecasting, and digital twins, arguing that real business value comes less from flashy algorithms and more from strong fundamentals, clear objectives, governance, and applied operations research.